Motors of vaccination decisions and vaccination advocacy

This project aims to better understand the levels of autonomous drive towards vaccination and vaccination advocacy employees of a vaccine manufacturer  and among health care professionals. This project has received funding from Sanofi-Pasteur and from the research capability fund in the Faculty of Arts and Social Sciences at Kingston University.

In recent years, public opinion shifted from a widespread acceptance of vaccination to an increase in concern for vaccine safety, fuelled by media coverage of alleged vaccination-related risks and the growing influence of anti-vaccine movements.

Such concerns are often based on erroneous or misleading information and vaccination advocates naturally sought to rectify incorrect beliefs by disseminating scientific evidence to the contrary, confident that this would suffice to “immunize” individuals against anti-vaccination arguments.

However, such educative interventions, whether through formal training or informal conversations often seem to further antagonize rather than rally those who already doubt vaccination, leaving advocates feeling at loss for ways to promote the benefits of vaccination.

An alternative perspective consists in considering vaccination as a motivated decision. To further explore this possibility, we have developed two scales: the MoVac© and the MovAd© scales, which aim to measure individual differences in dimensions related to intrinsic motivation to engage in a behaviour.

We have collected data from several populations, including the general public, Sanofi-Pasteur employees, NHS employees at Imperial College Healthcare NHS Trust (in collaboration with Imperial College London), and GPs in Romania (in collaboration with the Romanian Pro Immunization Association (API) and The Romanian National Society of Family Doctors, SNMF)

Research team

Prof Gaëlle Vallée-Tourangeau (PI)
Prof Nick Sevdalis
Prof Suzanne Suggs
Prof Christine Norton
Dr Angus Thomson
Dr Ana Wheelock
Dr Marianne Promberger
Dr Miroslav Sirota
Ms Karis Moon (RA)

Research outputs

Thomson, A., Robinson, K., & Vallée-Tourangeau, G. (2015). The 5As: A practical taxonomy for the determinants of vaccine uptake. Vaccine.

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